SHOOTING GUNZ AND LOOKING COOL

The challenge of this project was to develop a strategic conceptual solution that harmonizes complex information and materials into a cohesive, impactful design.

To achieve this, I centered the concept around the theme of stylized violence—a hallmark of Robert Rodriguez’s iconic action scenes. These sequences are known for their striking combination of stylization and realism, marked by fast-paced camera movements, rapid cuts, intense zooms, and a touch of dark humor. With this in mind, I focused on capturing the raw energy and visual intensity that define Rodriguez’s films. The typography features bold slab serif fonts paired with gritty textures, evoking his work’s tactile, edgy aesthetic. The imagery is equally dynamic, channeling the high-octane energy and texture-driven style of Rodriguez’s visuals, resulting in a design that is both immersive and visually compelling. Through this approach, the overall experience is a vivid reflection of the distinctive cinematic world he creates.